RAIN Notes: Thursday, February 8

Jottings of note:


Milestone You Should Know

Ken Williams, co-founder of Omnicast Media, announces that his company’s headline podcast, the twice-weekly interview show Something You Should Know has clocked 80-million downloads since it debuted in 2016. SYSK is hosted by Omnicast Media’s other co-founder, Mike Carruthers. Westwood One is the exclusive sales and marketing partner.




Daily podcast bulletin Podnews is collecting responses to its 2024 Podnews report card. It’s an annual survey which collects opinions about podcast listening platforms. Podcast publishers and listeners are invited to participate. It’s free. Results are shared with Apple Podcasts, Amazon Music, Google, and Spotify. The survey remains open to February 29. Participants can keep their identities secret. Join in HERE.



What persuades advertisers to try something new? That question posed by Borrell Associates, as part of its 10-week “Insights” series which results from Borrell’s twice-a-year research survey. Two headline responses from advertisers: Targeting, and Proof of delivery. Putting a little depth to it, reaching core demographics, and trackable campaign metrics, are the crucial values for advertisers. See the big chart HERE.


February 8, 2024

Brad Hill