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The five most-read articles this week in RAIN. Thanks for reading!
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text]Meet Patrick Main, the man who programs Pandora’s newest branded stations
Pandora partners with Peet’s Coffee; we speak with Pandora CMO
Edison Research to European radio: Don’t think you’re irreplaceable
iHeartRadio notification of Malaysian plane news gets it right
MP3Tunes verdict: Michael Robertson owes millions[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text]
Patrick Main, a quality-control expert for Peet’s Coffee and Tea, entered the news sphere when his company partnered with Pandora to create new Internet radio stations for Peet’s stores, and Patrick was asked to program them. He is a part-time musician, and long-time Pandora user. RAIN interviewed him about the unusual assignment.- The main business story was Pandora and Peet’s. It is a first-of-its-kind deal for Pandora, in extending its brnad into a retail space. Peet’s get marketing exposure in the Pandora apps, and customized listening channels for its nearly 300 stores.
Larry Rosin, president of Edison Research, presented research information at the Radiodays conference in Dublin, warning European broadcasters that they will probably face the same digital disruptions that American radio stations have. the final slide of Rosin’s presentation made clear the warning.- RAIN has noted in the past that iHeartRadio’s mobile notifications have been spoiled by heavy ad loads dragging down the listening experience during crucial news moments. but this week a notification about the lost Malaysian plane worked perfectly, and demonstrated how effectively old-media and new-media can work together.
- Serial entrepreneur Michael Robertson was handed a harsh jury verdict this week, charged by the court to pay damages of $41-million dollars in the Capital Records vs. MP3Tunes copyright infringement case. RAIN editor Brad Hill found a 2005 conversation with Robertson about his then-new company.
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