One step at a time
We learn from broadcast and digital media attorney David Oxenford that the AM Radio for Every Vehicle Act has taken a step toward passing in Congress. The House Committee on Energy and Commerce has added the bill to pending legislation focused on surface transportation authorization. “Attaching the bill on AM radio to the larger legislation reauthorizing funds for surface transportation increases the chances that the AM radio mandate could pass Congress this year,” Oxenford asserts. He points to a public statement from the NAB, which says in part: “As lawmakers consider policies affecting America’s transportation infrastructure, ensuring continued access to AM radio in vehicles remains essential for public safety. Leaders on both sides of the aisle recognize AM radio’s unique and indispensable role in keeping Americans informed, especially in times of emergency.”
The benefits of relaxation
David Oxenford also visited the Marketing Trends Podcast, produced by Gordon Borrell and Corey Elliot of Borrell Associates. The premise: “Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won’t consolidation lead to fewer choices for the businesses that support radio and TV — local advertisers?” The trio discusses how consolidation will affect digital competition, local newsrooms, consumers, and advertisers. Listen HERE.
