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HeartMedia is announcing that one of its celebrity properties, The Martha Stewart Podcast, will expand its
publication footprint to Netflix starting this week (Wednesday, August 26). The movement is part of what the principals call a “growing exclusive video podcast partnership.” That alliance began publicly in December of last year, with the announcement that Netflix would be the exclusive v Netflix video home for the expanding roster of star-powered Heart podcasts. (See the press announcement HERE.)
https://www.iheartmedia.com/press/netflix-and-iheartmedia-announce-exclusive-video-podcast-partnership-top-iheartpodcasts
“I’m delighted to bring my podcast to Netflix, and with that, introduce the medium of video to the series,” said Martha Stewart. “Netflix is the perfect partner to share and amplify the thoughtful and informative conversations the show is known for with an even greater audience.”
iHeart CEO Bob Pittman observes: “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category – video podcasts. Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation.”
Speaking for Netflix, VP of Content Licensing and Programming Strategy Lauren Smith said “With this partnership we are incredibly excited to offer our members such unmatched variety, and to deliver highly entertaining podcasts featuring some of the world’s most dynamic personalities.”