Hubbard Radio has meaningfully rebranded as Hubbard, signalling the breadth of of its media presence. The fully rebranded name + catchphrase is Hubbard – Media That Connects.
With the name change comes a new logo:
The change is certainly justified by the company’s cross-category reach. Hubbard operates 50 U.S. radio stations, is active in podcasting via its Gamut Podcast Network, launched in 2025 and encompassing over 300 shows across several topical categories. Hubbard also operates a full-service digital marketing branch called 2060 Digital, started in 2012.
“While radio remains a foundational part of the company’s business and identity, this new Hubbard brand better reflects how audiences and advertisers engage with media today — across broadcast, streaming, podcasting, digital platforms and on-demand content.” — Hubbard
The announcement was made at an internal Town Hall meeting yesterday (June 1). Executive Officer Ginny Morris addressed the entire company.
“With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses,” Hubbard said. “For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger.”
In her remarks, Morris voiced a progressive vision where content definitions are less important than audience involvement:
“We are not radio, podcast or digital first. At Hubbard we are listener and customer first regardless of how they engage with our content or which medium or platform best meets the needs of our clients.”
