Cadence13 is partnering with Complex Networks for the publisher’s first podcast network. The media company will launch podcasts to accompany some of its popular YouTube shows, beginning with Hot Ones and Everyday Struggle. Weekly hip-hop show Everyday Struggle is debuting its podcast today. Hot Ones, a celebrity talk show that involves eating wings with increasingly hot hot sauces, will roll out its podcast later this summer.
“This is an incredible opportunity to bring some of our biggest franchises to listeners and create derivative programming inspired by what we’re already covering,” Complex Networks CEO Rich Antoniello said. “For our advertising partners, the network seamlessly expands their reach across out franchises from digital, social, to podcasting.”
“We’re excited to partner with such a forward-thinking and cultural brand like Complex, and we can’t wait to bring Hot Ones, Everyday Struggle, and more to the podcast space,” said Chris Corcoran, Cadence13’s chief content officer.