In yet another sign of the power of podcasts, Atlantic Records has announced plans to launch an in-house audio content branch. This team will include a dedicated podcast production team and a podcast studio at the label’s headquarters in New York City. The first creation of this new division debuts today.
The first weekly series is titled What’d I Say, and will investigate topics in songwriting. It will have discussions with artists including Jason Mraz, Whethan, MILCK, Lil Skies, Chappell Roan, Trivium, Sweater Beats, Josie Dunne, and Molly Kate Kestner. The label is also planning to launch series called Inside the Album and Respect: Women of Atlantic.
“Music-making is at the heart of our company, and we already have a state-of-the-art recording studio at the center of our offices. We have a constant stream of artists coming through the building, so the next logical step for us was to create an environment where we could spontaneously capture them telling their stories and talking about their music,” Atlantic Chairman and CEO Craig Kallman and Chairman and COO Julie Greenwald said. “With our own podcast team and a dedicated podcast studio, we are able to give fans a unique, insider’s view of our artists, our label, and the creative process in action. With Tom’s deep musical knowledge and podcast expertise leading the charge, we are generating exciting audio content under our own roof.”