Merlin has secured a licensing deal with up-and-coming streaming platform Boomplay Music. The streaming service serves listeners in Africa, with headquarters in Nigeria and ownership by China’s Transsnet Music Limited. This deal brings music from 20,000 independent labels and distributors to Boomplay, which has already inked agreements with all three of the majors.
“We are so excited to be working with Merlin and introducing the world’s largest network of independent labels into Africa,” said Phil Choi, Boomplay’s director of content and strategy.
“Merlin is a globally-facing business and I am delighted that our independent members will now be at the heart of Africa’s exciting and fast-evolving music market,” Merlin Chief Commercial Officer Charlie Lexton said. Lexton added that he anticipates “further developing this partnership and building deep and lasting connections across the continent.”