Leading podcast platform Acast has started a curriculum for advertisers. It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising.
“Despite strong growth in podcast listenership, many marketers still see the channel as complex and hard to understand,” Acast asserts. “Ads Academy aims to remove that friction by providing structured, flexible training that covers everything from ad formats and creative to targeting, programmatic buying, and measurement.”
The curriculum provides two on-demand courses, free of charge, designed to build the knowledge and skills which help plan and implement a podcast advertising campaign. There’s a final exam (for anyone who thought this might be stress-free), and those who pass receive certification.
Acast says this idea comes from growing industry demand, and is built on Acas’s experience and campaign data. The company expects the course to train “thousands worldwide in its first year.”
It is a self-paced course across several modules, and is offered on two levels:
- Podcast Advertising 101 – For marketers new to podcast advertising, covering how podcast advertising works, campaign planning, measurement, and what drives standout creative.
- Podcast Advertising 201 – For experienced advertisers, featuring advanced targeting strategies, programmatic buying, and omnichannel campaign optimization.
Acast asserts that graduates will gain “industry-recognized certification,” with the capability to train teams along the curriculum’s lines.
This program is open globally and users can enroll free of charge, HERE.