In the wake of the Golden Globes podcast nominations (RAIN HERE), Edison Research is layering its own demographic information atop the honorees. This exercise adds an interesting dimension to each of the nominated podcasts, as seen in the graphic below. Edison notes that its information is gleaned from measurement results during a stretch from Q4 2024 to Q3 2025. Shows which have shifted popularity positions during that time might not exactly match the Golden Globes assessments. “But directionally their demographic stories will be consistent,” Edison says, which makes sense to us. The entire study is reserved for Edison subscriber clients (link HERE).
