Just over two years ago, in August 2023, top-ranked podcast host Alex Cooper (whose Call Her Daddy show is listed #4 in the Edison Research Top 50 Podcasts for Q2 this year) joined with her then-fiancee and now-husband Matt Kaplan to create The Unwell Network, (RAIN HERE). The venture was folded into a parent ompany called Trending, also launched and owned by the couple. The whole venture had a Gen-Z audience focus.
The news today is that Cooper has enlarged her business empire with the launch of a new Unwell Network component, called Unwell Ad Agency.
Google is a partner in this venture, and a first-moving client, promoting the Google Pixel phone.
Cooper is quoted criticizing “tone-deaf brands” in the current realm of podcast advertising. “Most of that [Gen Z] generation has tuned them out,” she said.
The Unwell company currently employs nearly 100 people, some of them working on Cooper’s branded hydration products.
