Catalytic
A large-scale cross-continental study of advertising campaign effectiveness has released a key finding: When audio is added to a marketing effort profit and brand trust are increased, along with price insensitivity. (See below.) Customer acquisition is also boosted. According to UK-based Campaign, the research represents the first time that global audio industry bodies from the UK (Radiocentre), Australia (CRA), Ireland (Radiocentre Ireland), Europe (EGTA) and the United States (RAB US) have joined forces to examine audio’s contribution to campaign performance across multiple markets. (H/T: British publication Campaign HERE.)
Libsyn lands Lemon
Recognized journalist and political commentator Don Lemon has brought his podcast network — called the Lemon Media Network which is anchored by The Don Lemon Show across various media — to Libsyn for hosting and advertising. It’s an exclusive deal. Other shows in the network include Lemon Live at 5, Hot Topics, and Lemon Drop. The brand prides itself on its culturally aware and civically engaged audience. The network currently owns a reach of 10 million followers across a range of social platforms. Brendan Monaghan, CEO of Libsyn, observed: “We’re witnessing a fundamental shift in media, where trusted journalists are building direct relationships with audiences and creating sustainable businesses on their own terms. Our role is to provide the technology, distribution, and monetization infrastructure that helps creators like Don Lemon grow without compromising their voice. That’s the future of podcasting, and we’re proud to help power it.”
