Gaining advantages
Tech/consulting firm Jacobs Media will present a webinar in line with its history of bringing digital familiarity to pre-digital audio companies. The session is titled 10 Things We Learned Helping Radio Stations, and the promise is to help radio stations gain the advantages of digital revenue. “Digital now drives most of the revenue growth in broadcast radio, and many stations are still figuring out how to capture it effectively.” It’s happening on Thursday, July 16, 2pm ET. Director of Digital Radio Chris Brunt will co-present with Paul Jacobs. Register HERE. https://us06web.zoom.us/webinar/register/WN_DwmTnJVoTmCb-Gpl2dndlw
Take Me Out To The Broadcast
Streaming/\-hosting-monetization platform StreamGuys is announcing a deployment of its Ultra-Low Latency Streaming technology, in partnership with the Minor League baseball Louisville Bats, the Triple-A affiliate of the Cincinnati Reds. The product output is that fans in the ball park can listen to the team’s live radio broadcast synchronized with the actual game. Any fan who has tried listening to radio play-by-play at the ballpark understands the value of this breakthrough. This solution was instigated by the team, responding to fans who wished to hear their hometown broadcasters while at the game. “What impressed us immediately was that the technology simply worked,” said Director of Broadcasting Nick Curran. On the technical side we are told that the system works by “leveraging StreamGuys’ Contribution Network and low-latency delivery architecture to synchronize audio and video streams with live event action.”
Return of the 60s
“The future of music culture may look less like the organized music business of the 2000s and more like the cultural explosion of the late 1960s.”
That’s Dave Van Dyke, President and CEO of Bridge Ratings Media Research, speculating and predicting that the TikTok era will resemble the 1960s more than the 2000s. “The Beatles, Motown, psychedelic rock, folk revival, and countless other movements weren’t created by committees. They grew because audiences connected with them. The industry followed. Today, we’re seeing the same pattern.” Radio is the connective tissue, he says. HERE.
