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Warner Music signs licensing deal for African streaming service

Warner Music Group has signed a licensing deal to bring its catalog to a streaming service in Africa. Mdundo has nearly 2 million monthly active users for its platform. It currently emphasizes local musicians, and 40,000 African performers have their music on the platform. The company offers both streaming and downloads, although the Warner library will only be available to stream. Mdundo has both ad-supported and paid streaming options.

“There’s a huge demand among African music fans for international, as well as local, repertoire,” Mdundo CEO Martin Nielsen said. “This deal makes our service more attractive and that will benefit our users, our African musicians and our commercial partners.”

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Anna Washenko

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