Universal Music UK has introduced a new brand focused on playlists and compilations. Universal Music On Demand is a response to the importance of playlists in the streaming music economy and could look to protect the role of professional curators. The division will coordinate playlist strategy for the UK company and will be led by Simon Barnabas.
“Universal Music On Demand is a seismic leap for the playlisting and compilation side of Universal Music UK’s business,” Barnabas said. “The formation of UMOD reflects the growing importance of playlists both culturally and commercially.”