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TargetSpot’s co-CEO Leigh Newsome on Big Data in audio advertising

Following up our coverage of the integrative partnership of audio ad network Targetspot and data company Quantcast, we wanted to understand the depth of integration, and what Big Data means for the online audio advertising industry. We chatted with TargetSpot co-CEO Leigh Newsome, and started by asking how this partnership is distinguished from previous work the two companies have done together. Continue Reading

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TargetSpot sharpens data-driven audience targeting with Quantcast integration

Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers. Continue Reading