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James Cridland’s Future of Radio: Norway switches off FM; Amazon Alexa in your car; Apple Music’s new ad

James Cridland is Managing Director of media.info, and an Australia-based radio futurologist. He is a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. Find out more or subscribe at http://james.cridland.net


James Cridland sends his recommendations with this note:

Good luck to Norway this week, which is kicking off the process this week to switch off most analog FM transmissions and move over to DAB+. The exciting thing is that a typical Norwegian in Bodø currently has about ten channels on FM, but will get thirty on DAB+. In Oslo, when that’s eventually turned off later this year, they’ll get about 45. That has to be good news for the listener.

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