Facebook has been looking personnel to join its music efforts and now the social network has a leader. Tamara Hrivnak has joined Facebook to lead its global music strategy and business development. She most recently worked as director of music partnerships at YouTube and Google Play, and before that rose through the ranks at Warner Music Group.
“My career has been dedicated to growing opportunities for music in the digital landscape,” Hrivnak said of her new post. “Facebook is all about making the world more open and connected and music can play an important role – I’m excited to join that effort.”
This appointment is a big one. It gives a face to Facebook’s inroads into music and audio. The company launched a native audio product at the end of 2016, and it was advertising for jobs in music licensing and composition over the course of last year. Plus, the steal of a top person from YouTube’s ranks is no small win. Especially since the video platform continues its own plans to build an audience for YouTube Red.