Clip Interactive, a radio digital solutions company, announced that it has completed the first stage of development in its consumer product integrations. This includes in-car services Apple CarPlay and Android Auto and in-home consumer product integrations Amazon Echo and Google Home. All radio stations on Clip Interactive are now on those platforms.
“Our goal is to create a user experience with these technologies that helps the consumer to see their new in-car and in-home devices as radios”, Clip Interactive CEO Michael Lawless said. “As these new devices gain adoption, rather than getting lost among competitive alternatives, we think radio stations can put themselves in the lead position with their listeners in the car and at home. We’re delivering a solution that gives broadcasters control over the interface between the consumer and their brands, which is radically different from simply providing access to station streams, without this control.”
Clip Interactive bundles support for the four new in-car and in-home products for streamlined customer service. The integrations offer a broader audience for analytics and measuring listening behaviors.