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BuzzAngle Music 2017 report: Another banner year for streaming

BuzzAngle Music has shared its music consumption data for 2017. The number of on-demand audio streams reached a new record high, up 50.3% to 376.9 billion, including both subscription and ad-supported streams. Subscription streams were up 57.5%, while ad-supported streams grew just 27.3%. When broadened to include video, total on-demand streams in 2017 increased 38.4% to 598 billion.

Before more data, here are a few important definitions. BuzzAngle distinguishes “Sales” from “Projects” — the latter embracing consumption across sales and streaming channels. The audio streams of total album project units are calculated as album sales plus song sales divided by 10, plus on-demand audio streams divided by 1,500. The total streams version adds in on-demand video streams divided by 1,500. The total song project units are song sales plus on-demand audio streams divided by 150.

Total album consumption rose 12.8% to 603.2 million. On-demand streams accounted for 66.1% of that total, a share that grew 12.2% over the previous year. Within the streaming portion, audio outpaced video, growing 4% to a 66% share. BuzzAngle also found that 80% of total audio streams were from subscription listeners.

Total song consumption spiked 25.9% to 4.6 billion. Album sales dipped 14.6%, including a 7% decline for physical formats and a 22.6% drop for digital album sales. To contrast the performance of streaming with downloads, 2017 saw a daily average of 1.67 billion streams, which is more than double the number of song downloads for the whole year (563.7 million).

Anna Washenko

One Comment

  1. One click approach is more convenient yet it likewise charges you as soon as possible so you need to select the shopping cart to purchase from iTunes store.

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