AI-powered audio studio Wondercraft has released AI in Content Creation 2025, a report which seeks to understand how creators, marketers, educators, and teams are building with AI. Information is based on a 2025 survey conducted with the support of VEED, Luma, and ElevanLabs. A slate of other reports is also credited, including research from World Economic Forum, McKinsey, Gartner, Deloitte, LinkedIn, and Pew Research Center.
Not Optional
The foundational premise here is that AI has become foundational in content creation, not a choice. The key finding: Over 80% of respondents use AI in some aspect of the creative process. Saving ime is the leading motivation for using AI. And the trend is global, with slightly higher adoption in the U.S.
“For many creators, AI isn’t just a tool to get things done faster. It’s part of how they explore ideas, adapt content for different formats, and build more personalized, scalable experiences. This supports the view that AI is becoming a creative co-pilot, rather than a mere productivity tool.”
In this report, audio comprises only nine percent of AI creativity, with video leading the way at 52%. But the rise of audio-to-video projects is increasingly bringing AI into the audio realm. AI is described as “the connective tissue” in creativity across multiple media types.
AI in Advertising
The Wondercraft survey reveals that ad creators and agency teams rely on AI to produce and test and adapt content quickly — 85% of respondents confirmed the finding. three main uses are documented:
- Scripted voiceovers for ads
- Localized social media content
- Short-form video extracted from longer webinars and interviews.
These teams are described as “multi-modal” experts, using three to five AI tools per campaign.
In a broader context, McKinsey found that 78% of organizations are using AI in a least one business function.
AI Usage Breakdown
Wondercraft provides a breakdown of media types to which AI is applied, according to survey respondents. As illustrated below, there is a fairly even spread across media types:
The report is freely available, more extensive than our review, and is locaed HERE.