The Washington Post has introduced podcasts personalized to each user’s preferences of length and topic, and reading history. The mechanism is driven by AI, and is co-created with the AI voicing company Eleven Labs — the company which currently creates voiced versions of articles for WaPo and other newspapers.
Called “Your Personal podcast,” the product is built for the Post’s mobile app.
Attracting young and diverse consumers is core to the product mission, according to the Post’s head of product as we learn HERE. That cohort might be looking for new and engaging ways to get news.
Bailey Kattleman, The Washington Post’s head of product and design, emphasizes that this initiative supplements its podcasting effort, rather than replacing its existing audio journalism.