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UK listeners assert the value of human creativity in music (BPI)

In a newly completed study called All About The Music, the British Phonographic Industry trade group (BPI) casts a detailed look back at the UK recorded music industry in 2024. It is the (very impressive) 46th edition of BPI’s yearbook.

Credited research sources are Official Charts Company, AudienceNet, MIDiA, Luminate and IFPI. The release is marketed as “the definitive resource for anyone with an interest in the UK recorded music market.”

Listener attitudes toward AI and human creativity are the key focus. A glance at key findings paints a picture of a music audience which values human creativity, considers AI an artificial intrusion (see what we did there?), and the government should be involved in its regulation. Key survey details available to everyone are below:

  • Human creativity is essential in the creation of music: 82.7%
  • Music generated solely by AI should be clearly labelled: 81.5%
  • Music created by humans is more valuable to me than music generated by AI: 80.1%
  • An artist’s music or vocals should not be ingested or used by AI without permission from the artist or their record label: 78.5%
  • An AI system should clearly list any music that it has ingested or used for training: 72.7%
  • Governments should play a role in setting restrictions on what AI can do: 71.5%
  • I am not interested in AI-generated music which sounds like or impersonates my favourite artist: 64.3%
  • Music generated by AI without any human creativity should not get copyright protection: 61.4%
  • Artists should be able to use AI tools when they create music as long as the artist remains in control: 48.6%

While the full report is freely available to BPI members, any interested party can purchase it HERE.


Brad Hill

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