Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. Key features:
- Full-Service Programmatic Ad Management: Seamless monetization of available inventory, managed by True Native Media’s experienced team.
- Hosting Coverage: Elimination of hosting costs, reducing barriers to scale.
- Internal Promotion: Increased visibility within the network and among advertisers.
- Clear Graduation Path: As shows grow, they can transition into PodPremium.
The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Features:
- Premium Host-Read Ad Campaigns: Custom integrations that deliver authentic messaging and strong results.
- Strategic Representation: Personalized counsel to maximize revenue and audience impact.
- Custom Brand Partnerships: Deeper collaborations with advertisers eager to align with trusted voices.
- Minimum Guarantees: Flexible options for qualifying shows seeking stability alongside growth.
“In recent years, we’ve seen a surge in exceptional shows that are on the cusp of large-scale success but may not yet meet traditional thresholds for exclusive representation,” said Heather Osgood, Founder and CEO of True Native Media.
