Podcast clips are not to be underestimated — that’s a message delivered by Tom Webster of Sounds Profitable in a segment of The Podcast Atlas series.)
We learn that clips, though subordinate to full episodes, bring muscle to podcast discovery and content delivery. Clip consumption is described as mainstream behavior, and can guide advertising with audience targeting information. Clips also feed podcast discovery, with impressive funneling of clip watching to becoming a regular listener.
There’s a recipe for effective clips that lead to full episode listening. Details and data
