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The Drum

In TV, streaming is now bigger than either broadcast or cable, says Nielsen

Posted on August 18, 2022 by Kurt Hanson

In the month of July, according to Nielsen, in the U.S., streaming channels accounted for 34.8% of all views, for the first time edging ahead of cable TV, which had a 34.4% share of viewing.  Meanwhile, broadcast TV was trailing… Continue Reading →

Metrics & Research cable TV, Nielsen, The Drum, The Gague
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