More than ads in the global podcast economy (Owl&co)
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading