Red Seat Ventures, a unit of Fox Corporation, has acquired Supercast, a podcast creator subscription platform. Terms of the acquisition are undisclosed at this time.
Supercast will operate within Tubi Media Group, the holding unit for Fox’s digital businesses.
We see this concise rationale for the deal at THEWRAP.
“The move will expand the division’s creator-focused digital services portfolio, offering a single partner for advertising and subscription monetization and unifying the two primary revenue streams for podcast businesses.”
Supercast is used by known podcast brands that include Huberman Lab, This American Life, and Pod Save America.
Fox acquired Red Seat in February of last year (RAIN HERE).