When podcast company Audioboom acquired podcast hosting network Adelicious in July of last year, we observed that the combination created the UK’s largest homegrown podcast network. Today we learn from Andrew Goldsmith — who came over in the deal to become Audioboom’s UK President — that the seven-month-old deal attains a finalizing rebrand: Starting now, Adelicious will operate under the Audioboom name. It is a formality, Goldsmith observes, as the two companies have increasingly been operating as a single entity. “What matters most to me is that the principles I helped to build this company around remain at the core of what we do,” he says. “We are creator-first with a commercial approach that delivers real results. That continues, just with greater scale, deeper capability and a global platform behind it.”
Joanna Stern, who for a dozen years has been the Senior Personal Technology Columnist at The Wall Street Journal, is departing that secure niche to start her own consumer-tech media company. Some amount of hiring will transpire, she promises, as she creates “a new home with the same mission […] helping people navigate the tech (and AI) changing their lives.” There is no fallout at the Journal, she pledges, calling her stint “the job of a lifetime.” Stern inherited WSJ’s tech column from previous stalwart Walt Mossberg. “I’ve learned from the best journalists in the business,” Stern says.
February 6, 2026
