Jottings of note:
Radio: Just like burger joints
That innovative comparison from the prolific Fred Jacobs in his latest column. Memo toTo Radio: Foccus On Your cravers,” Jacobs commends his readers. LIke radio, White Castle has been forced to evolve (as described HERE). “I’s notable how similar this burger joint is to broadcast radio,” Jacobs observes. Both started about 100 years ago, and have become local and hper local successes. White Castle’s new marketing appeals to “cravers” — which Jacobs likens to radio’s P1 audience segment. A thoughtful, detailed, well researched piece whose message holds firm. [READ]
Did they mention that it’s free?
Sounds Profitable, which recently merged with Podcast Movement, will combine its legacy presence at South by Southwest (March 13-15) with the company’s well-known Podcast Movement Evolutions business conference. This doesn’t seem to be a named event, but a three-day series of presentations. There is a programming novelty involved in this: a series of 10-minute presentations will derive from submissions and voting by Podcast Movement attendees. More than the content, Sounds Profitable will live up to its established conferencing syle by providing work space and audience seating for over 400 people, open spaces for networking, and private lounges available to companies wishing to host gatherings. Oh — and content: SP will run four discussion panels each day, which we are told will “align with SXSW’s scheduling.” Attendance requires registration, which is free to SXSW badge holders and non-holders alike — anyone is welcome. Register HERE.
