Jottings of note:
Chris Grosso, CEO of Intersection, a smart-media media and technology company, returns from attending the ANA Masters of Marketing conference, and offers seven takeaways that point to where he predicts marketing is headed. Number one? AI is rewriting the media playbook. “Agentic browsers and chatbots are disintermediating publishers and even search. Discovery is fragmenting. Attention is scarcer — and harder to earn.” His visions are broad and deep. Discovery and search are fragmenting, he says, and brands are key differentiators by creating connection and loyalty that algorithms cannot replicate. And this: “The line between ads and content is gone. The best creative work doesn’t interrupt — it inspires.” Also, Gen Z is looking for opportunities to disconnect; they want human real experiences. Read his seven key points and the takeaway HERE.
All for one
Following its acquisition by Audioboom in July of this year (RAIN HERE), we learn that Adelicious has merged its sales and partnership teams with the corresponding teams at Audioboom. The action is part of Audioboom’s ambition to elevate British podcasting to a global audience. The senior team leading the wider business as Adelicious enters this next phase of growth will include Gemma O’Brien and Shaun Wilson, who have been appointed Joint Vice Presidents, UK Sales, and will lead commercial strategy across the UK market. Mike Newman, Vice President, UK Content & Partnerships, will continue to oversee creator development and podcast acquisition, whilst Adelicious’ Lora Elliott has been promoted to Director, Sales Operations, with responsibility for “internal campaign delivery and sales enablement.”
Rising again
Legendary disruptor Napster, famous for disrupting he music business and catalyzing he creation of streaming musi services, has released Napster 26. That might sound like a micro launch of improved app features. But Napster was acquired in March of this year by immersive technology company Infinite Reality, and is reborn now as an AI companion platform; its function is to run alongside AI chat discussions, animating digital companions. “We built [this] to reframe the relationship between humans, machines, and creativity,” CEO John Acunto stated. “This isn’t about replacing teams—it’s about expanding them.” It’s a subscription product, made to work alongside Naptser View — a holographic monitor enhancement device. How brands persist, even as times change across generations.
October 24, 2025
