Jottings of note:
But why?
“There is a rumor circulating that Spotify is putting ads into premium music listening.” That statement is from Spotify on the X platform. We hadn’t heard that rumor, and we wonder whether ads in podcasts (which mainly belong to the podcasts, not to Spotify) have created some confusion. Spotify’s reply is definitive,but doesn’t answer to the idea of baked-in ads: “This rumor is false. Premium music listening is and will remain ad-free.” Definitive yes; satisfactory no — for some people. “But why are there ads in podcasts?” one respondant queries.
Video, video, video
“In every coffee meeting, every drink in the bar, and every business lounge meetup, there was talk of video, video, video.” That’s Seve Pratt, ex-CBC in Canada, Co-owner of branded content agency Pacific Content, founder of The Creativity Business and DifferentiAgent (practice pronouncing that), and author of Earn It: Unconventional Strategies for Brave Marketers. He is talking about the recent Podcast Movement conference, where video held the event’s attention. “In particular, YouTube,” Pratt clarifies. “What does this mean for audio?” His latest column seeks to find answers, and one takeaway is that video is not a threat to audio, but an opportunity to engage audiences in new ways. Read it HERE.
Tuesday, April 10
