Podfront Detroit showcases new shows from top networks

Podcasting first emulated the “upfront” showcase of new programming in 2015, with the first annual IAB Podcast Upfront in New York. The upfront format, invite-only for media buyers from leading ad agencies to attend free of charge, was borrowed from TV networks.

A group of leading podcast publishers is executing a series of city-specific upfronts called Podfront (started as the Winter Podcast Upfront in Los Angeles in February), and the Detroit edition is happening today. The presenters at Podfront Detroit are:

  • Cadence13
  • ESPN
  • iHeartRadio
  • Midroll
  • NPR
  • PodcastOne
  • Wondery

The event is sponsored by two podcast advertising firms, Authentic and PMM (Podcast Media Marketing).

Tom Webster, SVP at Edison Research, serves as keynote speaker to frame the event. A twenty-minute presentation from each network fills in the morning. After lunch advertisers and networks can conduct pre-scheduled meetings to discuss business.

Next stop in the Podfront tour is San Francisco in September.


Brad Hill