Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion.
The study was deployed to consumers with the capability to receive text on their car screens. Those subjects saw brand messages such as the one below:
In some cases, when the car screen allowed it, a logo image appeared also.
Attention, Lift, and Resonance
Three key findings are quantified by Quu. First, the plain and simple fact that visuals matter — at least, to most drivers as quantified below.
As a second key finding, Quu reports the extent to which dashboard visuals provide funnel lift across categories:
Then we learn of a finding about slogan familiarity. Visual ads boost that metric too, by an across-the-board metric of 57%. We don’t quite understand how that number relates to the breaktout numbers in the accompanying slide. But we do appreciate how it breaks out the familiarity metric across six advertiser categories.
As always, the original is more complete, detailed, and explanatory than our report. Get the original PDF HERE
