Futuri Media has partnered with the University of Florida College of Journalism and Communications for a new research and development lab. A group of select students launched GHQ. Futuri designed the dynamic multi-platform radio station, available on mobile, social and digital. GHQ’s student team is implementing audio-based app features and testing engagement, acceptance and likability through digital and social platforms among the university’s student body.
“Our theory is that intelligent use of multimedia engagement tools can have a direct impact on the growth of a station’s audience and help maintain and boost terrestrial radio’s relevance in the long run,” said Randy Wright, executive director of the College’s Division of Media Properties. “Broadcast is ripe for experimentation to engage millennials and I am confident this collaboration will lead to insights that can help the industry increase its market share.”
“It’s clear that Millennial and Gen Z audiences are eager to engage, but broadcasters have to meet them where they’re at,” Futuri Media CEO Daniel Anstandig said. “Innovation is key to engaging these critical audiences, and the R&D lab that Futuri Media has created with the University of Florida can ultimately help broadcasters everywhere stay ahead of the curve.”