Podcast advertising agency giant Oxford Road has released its unique ranker: Top Performing International Podcasts, an evaluation and grading based on return on investment for advertisers. That crucial metric replaces the usual download-based ranking criterion of listenership. As such, the data outputs drill straight to what is most important to advertisers: ROI.
Oxford Road introduced this product late last year, and the company’ methodology tracks up to $1.8 billion in verified podcast ad spend across hundreds of advertisers and potentially the entire genre span of podcasting.
To keep this universe from getting too large to manage, Oxford Road applies inclusion benchmarks — for example, each included podcast must feature at least three unique advertisers (according to Inside Radio HERE).
The ranker is below, from the source HERE.
