Data analytics and marketing company Circana is announcing a webinar about AI’s multiple influences in the entire cycle of consumer shopping and brand strategies. Titled AI Measured: The Shift and Strategies that Win, the presentation promises five key learnings:
- Where AI agents are already influencing or making purchase decisions
- How discovery and brand visibility are shifting as agents enter the path to purchase
- The changing power dynamics between brands, retailers, and platforms
- The plays brands need to make to stay visible to AI agents
- The plays retailers need to make to stay relevant in an agent-mediated market
It’s the first in a four-part series of learning sessions about AI’s influence on how AI alters shopping, brand strategy, and consumer behavior.
The webinar is available to watch on demand HERE. (Short ID form required.)
