Brand marketing trade publication ADWEEK has launched the ADWEEK Media Plan of the Year awards program, which recognizes excellence in marketing across a multitude of categories. The idea is to identify and celebrate “the most dynamic media plans and executions from around the world. ADWEEK calls this vertical a “vital yet oft-overlooked part of the business.” (Note to ourselves: Use “oft” more.)
Twenty-eight categories are in play. The two which pertain most directly to RAIN’s focus are:
- BEST USE OF STREAMING MEDIA/OTT: Campaigns that tap streaming and OTT video platforms for media plans and brand marketing and activations.
- BEST USE OF VOICE: Campaigns that dial in audio-based media, including radio, podcasts, AI audio assistants and skills for media plans and brand marketing activation.
But all of them are interesting, with notable best-of buckets AI/Machine Learning, Alternative Media, and Experiential.
The contest is further specialized by campaign budget, separated into the following five budgets:
- Total Campaign less than $500,000
- Total Campaign $500,000 – $1 Million
- Total Campaign $1 Million – $5 Million
- Total Campaign $5 Million – $10 Million
- Total Campaign $10 Million +
This news is the spearhead of a program that will transpire across at least half the year, with honorees revealed in August. Read more HERE.
