Global podcast giant Acast has upgraded its proposition to podcast clients with what the company calls an industry-first YouTube program. Partnering with digital media network and production company Little Dot Studios, Acast’s new pitch promises new advertiser opportunities and increased podcaster revenue. A cohort of 20 podcasts serve as demonstrative launch partners.
Acast observes: “These launch shows deliver a massive aggregated audience, comprising more than 45 million monthly plays across their combined audio feeds and YouTube channels.” Josh Woodhouse, Managing Director UK & Ireland at Acast.
Acast is also entering what it calls an inventory partnership with Little Dot, which scales that program across 11 billion monthly views on YouTube.
“We’ve built the UK’s most technologically-advanced and valuable marketplace for podcast advertising. Now, by unifying our premium audio inventory with immense video scale, Acast has created the definitive, single-point solution for brands and creators seeking measurable impact.” — Josh Woodhouse.
