Podpoll 26, an Australian podcast consumption survey, has been released by Aussie production house Deadset Studios, with its claim to “know who is really tuning in.” The survey results are packaged in a for-purchase product. Alongside that we see three publicly released data slides that convey essential information.
Concisely, here are the three headline findings:
- Half of Australians regularly consume podcasts
- Listening experience is valued over viewing
- A breakdown of three listener categories and their main topical interests (see below)
The public release, which contains a portion of the paid product and purchase link, is HERE
