In one of the most intriguing surveys we’ve seen in a field which generates surveys aplenty, Edison Research at SSRS has announced AI vs. Human Audiobook Narration: A Blinded Survey of 1,000 Listeners. This piece of work will be presented via webinar.
Edison VP Megan Lazovick will present, alongside Philip Marshall, Founder & CEO of Spoken, which commissioned the study.
Several points of learning are promised:
- How each narration style performed in a blinded test, including where human narration rated highest and where AI narration rated highest
- What listeners say matters most in narration
- How willingness to listen changed after the AI narration was revealed
- Purchase intent for AI-narrated audiobooks
… and more.
Edison webinars are often thronged affairs with attendees visible to each other in a chat environment. That can result in a frothing Q&A repartee among attendees, sometimes including the presenter.
More info HERE. Register HERE.
