A new ad tech platform called AudioGraph, developed by Triton Digital, has been launched by iHeartMedia. Its purpose is to bridge the gap between traditional radio and digital meda — which might be considered a key industry mission across audio advertising in mid 2026.
This platform brings digital-like targeting and programmatic buying to broadcast radio to scale, according to iHeart. Programmatic buying replaces traditional manual workflows, and links directly to demand-side platforms.
Importantly, modernized targeting replaces traditional demographic grouping of audiences in this initiative. iHeartMedia brings its first-party data, and TransUnion identity graphs are reportedly involved in mapping audiences granularly.
From iHeart’s perspective, this announcement heralds broadcast radio entering a new era. (see HERE.) The company’s headline characterizes the initiative as “introducing digital precision and measureability to the largest audio audience in America.”
“One of the biggest challenges for advertisers has been evaluating broadcast radio within a unified, cross-channel measurement framework,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “AudioGraph helps close that gap by making radio listenership addressable and attributable within the same systems as digital and podcasting. That alignment gives marketers a way to translate their media mix into the same language, enabling a more complete view of performance and proving the incremental reach and value broadcast radio delivers.”
Worth mentioning that iHeart brings its “Guaranteed Human” principle to the deal, which assures that all AudioGraph impressions “run alongside content created by real hosts, real creators, and real communities, not AI-generated personalities or synthetic voices.”
Triton Digital intends AudioGraph to be a common identity solution for all radio broadcasters, and intends to expand it across the entire broadcast industry in 2027.
