“Screens are everywhere; radio must be visual” — that’s the #1 key finding in a newly released study from tech/media firm Quu Inc., which enables digitization of in-car radio control screens. In a 28-page deck, the report details six key findings, as summarized below:
Four widely recognized radio/audio experts contribute insights to the report:
- Fred Jacobs – President, Jacobs Media
- Paul Jacobs – VP/GM, Jacobs Media
- Joe D’Angelo – SVP of Global Broadcast Radio, Xperi Inc
- Mike McVay – President, McVay Media Consulting
Paul Jacobs articulates a key issue that derives from in-car radio’s visibility:
“Radio is widely available in new vehicles, but it’s not as easy to find or use.” Prioritizing on-screen content is essential in the dashboard competition for listeners. “Radio is ubiquitous,” Jacobs says, “but that’s meaningless if listeners can’t find it.
Joe D’Angelo talks along the same line:
“Visual strategy is becoming as important as audio programming.”
The study presents a wealth of findings including a presentation of market share owned by the top nine auto brands (Toyota is #1), a dashboard feature scoreboard comparing three car model years (FM Radio is the winner; “Radio button” is the sad loser), a data dashboard leading to an immense spreadsheet, and more.
Download the free PDF HERE.