In an example of a current audience-based ad buying, Libsyn has informed us of a new exclusive hosting and ad partnership deal with a selection of five audio/video podcasts. They are:
- Locked In with Ian Bick
- Unlearned Wisdom with Johnny Chang
- Restricted Handling
- Was I In a Cult?
- The Joe Vulpis Podcast
Libsyn will host and monetize them.
“When you look at what Ian, Johnny, Ryan, Glenn, Tyler, Liz, and Joe have built, you see creators who didn’t wait for permission, they went and found their audiences and earned their loyalty.” — Stephen Perlstein, Senior Vice President of Business Development, Libsyn
Libsyn cites its “direct integrations with the Spotify Partner Program and Apple Podcasts video,” as the deal’s rationale, and promises “to turn what they’ve built into a real, lasting business.”