Gayle Troberman, CMO at iHeartMedia, has launched Bubbler Media, which she characterizes as a “conversation company.” It promises to leverage podcasts, live experiences, and research to engage marketers and brands. Some of the PR promises to move clients beyond “sae” marketing, moving beyond industry conventions. Troberman is using Instagram as an announcement platform, HERE. “If you’re not in the conversation , you’re not in the game” — a launch catphrase. The new company’s first branded podcast is “Market Says?” and it is sponsored by StateFarm.
