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Steve Goldstein: Zooming in on 8% of podcasts

by Steve Goldstein
In a follow up to last week’s column, Steve Goldstein collaborates with Podnews, and continues to bring an intelligent and realistic view of the global podcast catalog. Two-million podcasts, per recent headlines? A more sensible number is much lower. This Amplifi/Podnews research is a must read for potential creators, and for advertisers.
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Vox Media acquires Preet Bharara’s Cafe Media

Vox Media announced Sunday evening that it has acquired Cafe Studios, co-founded in 2017 by Preet Bharara. Cafe Studios explores how law and policy intersect with politics, news, business, history, and technology. The acquisition will be placed in Vox Media Podcast Network, a division of Vox Media Studios, a unit of Vox Media.  Continue Reading

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Podtrac March rankers: Stability is an understatement

Podtrac released its monthly rankers for March: Top Podcasts, and Top Podcast Publishers. Each list has 20 spots, and they measure U.S.-derived statistics among Podcast measurement clients. There is never a great deal of movement in the monthly drumbeat of these high-profile rankers, and the March metrics are remarkably locked-in from the previous month. Click through for highlights and the lists. Continue Reading