Ford Motor Company has announced that it will, after all, put AM radio reception in its 2024 cars. The company previously announced it was ditching the venerable and useful broadcast format. AM Radio was first installed in auto dashboards in the 1920s, and has continued to sit alongside FM for a hundred years. Click for details about pending legislation, and other car makers which have removed AM. Continue Reading
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
In his first guest column at RAIN News, Paul Riismandel (Chief Insights Officer & Partner, Signal Hill Insights) offers a deep and detailed dig into the meaning and functions of “brand lift” — that oft-mentioned and much valued attribute of successful audio ad campaigns. “Brand lift lets performance marketers put a microscope on their ad copy and messaging,” Paul says — and he also itemizes important questions which get answered using brand lift studies. Much more — click to read.
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From a large-scale survey (5,132 U.S. adults surveyed in December), the Pew Research Center has released results about the popularity of podcasts and the habits of listeners. It’s a big study with deep analysis provided by Pew. We cover key takeaways and a couple of nuances. Click for metrics, graphics, and a link to the full study. Continue Reading
Riverside, a leading audio+video content production platform used by many leading podcasts, released a study called Future of Video Podcasting for Brands 2023. It contains over 20 slides of data from a survey of 672 global production professionals who create podcasts for their companies. Click for a roundup of metrics and graphics.
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In the RAJAR (Radio Joint Audience Research) report for Q1, we see that 88% of the UK audience tunes into radio stations at least weekly. And the average listener consumes 20.4 hours of live radio per week. Click through for more metrics, an infographic, and link to download the full report. Continue Reading
YAP Media Founder and CEO Hala Taha kindly sent RAIN News the presentation deck she delivered at the IAB Podcast Upfront last week. YAP Media was founded around the Young and Profiting podcast, created and hosted by Taha. The YAP network has grown to 15 podcasts. The deck is notable for the range of data sources cited across 23 slides. Click for details, selected slides, and a download link. Continue Reading
— Too Much (Russ More)
— Audio’s Future (Chris Peterson)
— Show Me The Growth (Heather Osgood)
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The New York Times, producer of leading news podcast The Daily, and owner of Serial Productions and voice narration provider Audm, has launched NYT Audio, a dedicated mobile listening app. We complain about the iOS-only launch, and enumerate the product’s many features. Continue Reading
Immensely popular video sharing app TikTok has opened a connection with Apple Music whereby users of both services can leverage TikTok as a discovery mechanism for their personal music collections. More such connections are expected, which is good for the music business. Continue Reading