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Edison Podcast Metrics releases top new podcasts of 2023

As statistical roundups for 2023 continue rolling in, we receive The Top New Podcasts Of 2023, an infographic from Edison Research. Edison’s ranking method differentiates from most others, by deriving results from live surveys, not from download measurements. The key advantage of that method is inclusivity — any podcast in the world is eligible for mention. Click for details. Continue Reading

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Mark Mulligan: Global recorded music revenues grew by 9.8% in 2023

by Mark Mulligan

The picture of music revenue is changing, with emerging revenue categories taking spotlight from older-school key metrics. This important guest column by MIDiA Research Managing Director Mark Mulligan includes a very informative infographic. Mark discusses a strategic shift in the industry. “Anticipating the streaming slowdown, labels and artists alike have been looking for diversification and new growth drivers, with superfans emerging as the central target.” Growth of physical revenues and “other”-category earnings are evidence of “superfan focus.” An essential read to understand how major labels view consumer preferences which shape major-label businesses. (And the infographic is must-see.) Continue Reading

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New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”

A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading

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NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options

In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted. Continue Reading