BetterHelp top podcast advertiser in June; three newcomers in top 15 (Magellan AI)

Online therapy service BetterHelp topped Magellan AI’s monthly list of top advertisers of June. BetterHelp was the biggest spender the previous two months as well, and we compare April, May, and June lists with a graphic illustrating unique appearances. ALSO: a fantastic animated visualization of the top podcast spenders over 12 months — must see. Continue Reading


Gastropod partners with Vox Media’s Eater for sales, marketing, distribution, and future development

In a landmark piece of bizdev for popular podcast Gastropod, the show is tying up with Eater, a Vox Media property. The Eater/Vox promotion and sales machinery will handle Gastropod‘s marketing, ad sales, and distribution. The announcement also promises “editorial collaborations and extensions.” It is not an acquisition; Gastropod remains independently owned.  Continue Reading


IAB Podcast Upfront Fall to complement the spring event, with new research report

Last December the IAB announced that the annual Podcast Upfront showcase to advertisers was shifting to a spring event, to place it closer to the Video Upfronts. That rescheduled event did take place (virtually) in May, but now the IAB announces a fall podcast event as well, on September 9-10, timed with a new research report. Click through for details and confirmed presenters. Continue Reading


Automattic, owner of WordPress, buys Pocket Casts from NPR, for “deep integrations”

Automattic, parent company of WordPress has acquired podcast listening app Pocket Casts from NPR and a consortium of public stations. The idea is to integrate a respected audio platform with the world’s dominant blogging platform, which already has text-to-speech capability. Lots of potential and interest here.
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