Jarl Mohn, NPR CEO
Edison Research and NPR Release:
New Smart Speaker Research
Chris Peterson, SVP Podcasting, iHeartRadio
Bringing together buyers from advertising agencies, brand marketers, leading podcast networks, show hosts and producers, data experts, and technology companies to explore the dynamic intersection of the buy and sell sides in the growing industry of on-demand audio.
By demystifying the challenges, presenting solutions, and forecasting future trends, the Summit will bring important knowledge to stakeholders in the evolution of on-demand audio.
The RAIN Podcast Business Summit will be produced in the beautiful AXA Event & Production Center in midtown Manhattan. It is a 9am-1:30pm event that delivers unparalleled knowledge and networking to its audience — a full-day value in a half-day format keyed to industry professionals.
Tried and New Models of Podcast Sponsorship & Advertising: From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, and how they’re planning for continued growth.
Demystifying Podcast Measurement: Where does the industry stand in the quest for perfect measurement of podcast listening? What are the current guidelines and best practices, and how does podcast measurement compare to how we’re measuring performance on other platforms?
Podcast Program Development: How are different publishers thinking about podcast program development, and what trends can we expect to see in podcast programming in the coming year? Do the trends point toward more fiction, short form, true crime, interview shows, or other types of program?
…and more to be announced.