Programatic Audio in a Data-Driven World — Making the Most of the Moment:
Audio buying is accelerating and gaining prominence in overall media budgets. We are living in an audio renaissance, as people are consuming content across a variety of devices throughout the day, many without a screen. This constant connection allows us to gather unique data on what people are doing, where they are, and even how they feel. Learn how data is fueling the rise of programmatic audio, and how industry leaders are making the most of the moment-based advertising.
Audio That Resonates — the Art and Science of Creative Messaging
Effective audio creative is both art and science. Most of all, there is potential for distinctive advertising that defines a campaign and evokes an emotional connection with audiences. What makes great audio marketing, and how is it created? This panel spotlights leaders of innovation and creativity in audio soundscapes for brands.
Podcasting 2017: What We Know and Where It’s Going
Podcast awareness and listening are growing, according to Edison Research, and 85% of consumers listen to most or all of their shows. Ad technology is entering the space, and high-quality programs are developed at an amazing pace. At the same time, discovery and measurement remain challenges. Is it a golden age of podcasting, or is the best yet to come? Four of the industry’s key influencers discuss the podcasting marketplace in 2017.