NEW OPPORTUNITIES FOR 2017 AND BEYOND
We are in a milestone year for audio. 2017 has been called “The year of the podcast” and “Podcasting’s breakthrough year.” At the same time, Smart Speakers are rocketing into consumer consciousness … and into their homes. Amazon and Google voice-activated assistants are starting to take the place of home radios, as more than half of buyers use them for listening and “skill building” becomes an important industry.
RAIN Summit Austin is the gathering to know more about new audio technology, new listening habits, the latest consumer trends, and how radio is taking advantage of the brightest opportunities.
BE THERE FOR KEY SESSIONS:
The How and Why of Podcasting for Commercial Radio: Growing fast in audience, programming, and revenue, podcasting seems built for radio. Commercial radio faces unique challenges and opportunities in creating successful on-demand audio programs. This session brings together radio experts who are getting it done, to discuss success stories and best practices. Moderated by Seth Resler (Digital Dot Connector, Jacobs Media)
Smart Speakers, Radio, and How to Seize the Audience: Voice-activated smart speakers such as Amazon Echo are the most important new radio broadcast channel in years. Research shows consumers adopting these devices for listening and radio can have a seat at the table. Three radio broadcasters and two technology leaders shaping the revolution will share why they are seizing the opportunity and how to establish a voice interactive presence today. Moderated by Bryan Moffett (COO, National Public Media)
Digital Drivers of Radio in 2017: As media becomes ever more digitized, radio has more options than ever for increasing digital revenue. Know what broadcasters are doing in 2017 to develop the digital side of their business and strengthen their revenue outlook for the future. What are the most effective tactics and practices for 2017 and beyond? Moderated by Jed Williams, Chief Innovation Officer of the Local Media Association. Moderated by Jed Williams (Chief Innovation Officer, Local Media Association)
- Kurt Hanson’s “State of the Industry”
- New metrics from Edison Research
- The 8th Annual RAIN Internet Radio Awards (presented by Benztown)
- The RAIN Cocktail Reception: The best networking in the business (presented by WideOrbit)