Our survey of current music subscription pricing does support some investor impatience with Spotify, with major music services having already boosted to that level. See below:
YouTube Music: $10.99 (+$1.00 in July)
Spotify: $10.99 (+$1.00 in July)
Amazon Music: $9.99 with Prime, $10.99 no Prime (+ $1.00 in April)
Apple Music: $10.99 (+$1.00 in October)
Deezer: $10.99
Pandora: $4.99 (Plus) / $9.99 (Premium)
Tidal: $10.99 (HiFi) / $19.99 (HiFi Plus)
SoundCloud: $4.99 (SoundCloud Go) / $9.99 (SoundCloud Go Plus)